A tool like Photoshop is invaluable in a field like Sports Management because it's a resource that allows to show what the imagination can only express. When giving a presentation or idea, Photoshop allows for the visualization and representation of ideas. Given this information, it's important to understand how data and information can be misrepresented by using Photoshop. I know that when using Photoshop I have to be careful to not use totally manipulative images and rather use logic and fact as well to support an idea.
This video shows the power of Photoshop in "enhancing" beauty. Not only does Photoshop alter an image it shapes society's ideal of beauty by putting standards and specifications of computer settings on it, Photoshop allows an artist to change the true identity of a photo with a few clicks of a mouse.